All about Incredible White SW 7028. Feel free to swipe and use the images: paint blob / paint can lid and the Colorography.
Incredible White SW 7028 belongs to the yellow hue family over near the yellow-red hue family, as you can see on The Color Strategist Color Wheel above.
Colors from this YR to Y hue family neighborhood notoriously shift purple in certain qualities of light. Some people describe it as lavender, some call it a pale plum-brown.
In a balanced quality of light Incredible White SW 7028 is going to look like a near neutral off-white, it could possibly have moments of peachy-pinkish overtones. You will find many who have used Incredible White SW 7028 and insist that it has “no undertones” it’s just a “greige”. While others will report that it looks full on purple. That’s because of its hue family and because it’s a low chroma color. How -or if- it shifts or shows moments of overtones is determined by the light. The light is boss. Paint a sample board so you can move the color around the room. Don’t choose the best lit wall in the whole room and test it in that one spot directly on the wall, you have to move this one in and out of the shadows.