Master the Practical Application of Extraordinary Color Expertise

Why should you enroll in Camp Chroma?

Hi ho, Campers!

It’s not an exaggeration to say that this course will be a total game changer for you. Whether you’re a color design professional or enthusiast, the way you think about color is about to dramatically transform.

Once you learn about color notations and how fast you can use them to find and coordinate the colors you envision (I’m talking within seconds), you’ll agree that my process is extraordinary. However, there is one problem. You’ll have to figure out what to do with all the extra time since you will no longer have to flip through stacks of chips and swatches.

The curriculum you are about to learn in Camp Chroma is different from what every other color training program has ever had to offer –  it’s nothing less than extraordinary in comparison.

... how is it different?

For example, many color training programs offer a collection of curated colors to go with their training. But what happens when you can’t find the right color in the limited options they provide? You’re stuck. While other programs rely on fandecks from one or two brands and the methods they teach are limited to just those fandecks. Again, you’re stuck.

Everything’s peachy as long as you think small and are able to work within the rigid boundaries of their hyper-customized methods.

Camp Chroma is different because there are no limits to how you can apply the color expertise you acquire. The strategies and tactics you learn are universal and apply to all materials used in the built environment, not just paint.

You can choose to limp along to somebody else’s rules or you can learn to soar independently with Camp Chroma.

...hold on, not done yet

Furthermore, every pixel in this course comes from best-in-class, credible, trustworthy origins. I’ll tell you why it’s so extraordinary in a second, but first some important details.

You can start Lesson 1 immediately but you will need to purchase two things for the course:

The Munsell Interactive Learning Kit (Click to Purchase)

Color Muse Hand-Held Colorimeter (Click to Purchase) *my affiliate link

The Four Pillars of Color, Color Strategist Training Course is 8 weeks. You will get a new module delivered to your inbox every Wednesday.

The course is totally online and on-demand. You work at your own pace when and where it’s convenient for you. The only thing scheduled will be…. drum roll…..

SURPRISE BONUS! I’m doing scheduled, live Q & A calls each week.

The Q&A calls will be recorded so if you can’t make the call, you can listen later. You will also get access to the Camp Chroma Facebook Group where you can ask questions and talk about color any time.

The modules consist of videos, transcripts, downloadable PDFs, quizzes, and a range of exercises using the Munsell Kit and the Color Muse. Some modules have more than one video and are longer than others.

If you participate in the live Q&A, I’m estimating total time of instruction to be 12 to 16 hours.

Here are all the exciting details about the course curriculum.


The reason why Camp Chroma is so freaking extraordinary is because you will learn how color really works. I am holding nothing back.

For example, take a look at this Colorography for Sherwin-Williams’ Agreeable Gray. It illustrates hue family, value, chroma, and Light Reflectance Value, The Four Pillars of Color, which are the focus of this course.

These details about Agreeable Gray come from

professional color measurements.

Think of it as color DNA or a color’s fingerprint.

It’s objective and very different from subjectively trying

to decipher paint color formulas or guessing about “undertones”.


In this video I show you how to find an ideal ceiling color

to go with Agreeable Gray…

using color data values is a MUCH better approach than

playing the tweaking paint color formula game.

You Get This Cool Badge Too!

Stars indicate level of achievement.

Camp Chroma Badge Level 1

The Color Training You Must Have in Order to Monetize Your Passion for Color

Let’s Talk About You

Who are you? Architect, Architectural Color Consultant, Color Enthusiast, Interior Designer or Decorator, Home Stager, Painter, Paint Store Pro, Contractor?

The strategies and tactics I’ve developed are simple, accurate, and most importantly easy to master. Whether you’re a beginner or seasoned pro, this is the ultimate color training.

I promise you, no prior experience with color is necessary. In fact, the less you know the better because that means you won’t have to unlearn any bad habits you may have picked up along the way.

If you’ve always thought there must be an easier way to get color to do what you want, you were right, there is.

Hue Family Paint Colors

Categorizing color by hue family is the cornerstone of what we do in Camp Chroma. Color conundrums become instantly manageable if you understand that every color belongs to a hue family. Every single color, every near neutral like white and gray, belongs to a hue family.

Camp Chroma stands out from the crowd because the principles of classic color order systems, like Munsell, and the science of color measurement called colorimetry are its foundation.

Munsell is my favorite color order system because it’s streamlined and powerful. In fact, “Munsell is often considered, because of extensive documentations (some 3,000,000 colour judgments by 40 observers), as the standard against which other colour order systems can be compared.” Source – Colour Measurement: Principles, Advances and Industrial Applications, Edited by M. L. Gulrajani


And then there’s the brilliance of colorimetry. Colorimetry is the science and technology used to quantify and describe physically how humans experience color. When you understand how to apply this science to color specification for the built environment, you’ll understand how magical it truly is. It’s actually addictive. It’s my passion and it’s far too magical to keep to myself.

the art and science of color

This is about the art AND science of color

Here’s the thing about color measurements. That data doesn’t interpret itself. It requires a creative human linchpin.

Color Pro’s

You are that creative human linchpin! You are about to break out from the herd of color consultants who all speak to color the same way. Establishing yourself as the go-to Color Strategist in your market is easy when you’re the only one with a fresh approach to color that’s backed by science.

Color notations define and describe the important parts of color which are hue, value, chroma, and LRV. But those notations don’t tell you what to *DO* with a color. A trained Color Strategist is needed to bring the colorimetric data together, analyze it, and then create a color design plan that is aesthetically pleasing.

Color Enthusiasts

Imagine how it’s going to feel to walk into that paint store or design center and know exactly what you’re doing. You will no longer be at the mercy of the staff behind the counter. No more trying to decipher colorant codes. No more throwing good money after bad on paint samples and custom tweaking formulas.

Color notations provide an incredibly useful framework for the naturally creative OR untrained eye; they bring organization, efficiency, and strategy to otherwise hyper-subjective, inconsistent, and chaotic methods for choosing color.

Choose Extraordinary

A Fresh Perspective on Color

I have been hanging out at Camp Chroma this summer and discovered what everyone out there is calling an undertone is really an overtone. And it is measurable, not subjective. My eyes have been opened! ~ Terri Lind Davis, Course 1 Camper

Why take your color knowledge to the next level NOW?

Be Color Confident!

Imagine feeling so confident in your color know-how that you could talk about color with anyone, any time, any place. No need to memorize some silly script or fear a client will go off topic and ask color questions you haven’t rehearsed. At Camp Chroma you will learn key fundamentals of colorimetry so you can craft a rock-solid Color Point of View that’s prepared to tackle any color conundrum.

Be Color Tool Tech Savvy!

Imagine understanding how color apps and modern color tools work and using that know-how to streamline your color process. For example, have you ever wanted to create a portable palette of paint chips and tried to match fabrics or an existing wall color to a fandeck? Clumsy and not very accurate, right? At Camp Chroma, I show you a better way to work – you don’t have to just ‘eyeball’ it!

Be Extraordinary!

Speak Color Fluently!

Imagine having the vocabulary to clearly articulate your color vision to your architect, your clients, your painter, your builder or contractor, your significant other. You might know the right color as soon as you see it, but sometimes you have to explain to others WHY it’s the right color. At Camp Chroma, I teach you how to use spectral data to demonstrate why your color decisions are correct.

Turn Passion Into Expertise!

Imagine doing this for YOURSELF. It’s your time to finally satisfy your curiosity and do something you’ve always wanted to do – learn how color works. You can join other campers to talk color on our private Facebook page. Best of all, Camp Chroma courses are conveniently delivered to your inbox. You complete them at your own pace. No travel hassle or expenses.

The Four Pillars of Color Course

Hue • Value • Chroma • LRV

Color Strategist Training

Choose Extraordinary

Real Color Science in Digestible Bites

I’ve been very fortunate to have had two extraordinary color mentors with very different points of view. The first, way back in the 1980’s, was Joanne C. Day of the Day Studio-Workshop in San Francisco, a school for decorative painters. From Joanne, I learned basic design and color theory and how to mix paint and glazes using Benjamin Moore paints, Cal-Tints, Japan paints and chemicals to create extraordinary finishes using a wide variety of materials, tools, and techniques.

But there remained huge gaps in my knowledge of color that I kept trying unsuccessfully to fill, until one day I found Lori Sawaya and the Land of Color. I read everything. More than once. But it didn’t all come together until Lori created Camp Chroma and I was able to systematically learn the basics of real color science in digestible bites and apply that knowledge to my work. Lori has a gift for teaching and a no-fault, encouraging approach. She explains things clearly and is patient and good-humored. It does take a little work for everything to click, but when it does, the feeling of confidence you have in your color recommendations is well worth the effort to acquire it.

I highly recommend Lori Sawaya and Camp Chroma Online Color Training and look forward to continuing my studies as future modules become available.

~Sandy LeRoy, Course 1 Camper

Online Color Training


No Hotels • No Airport Security

No Expensive Plane Tickets • No New Wardrobe

Earn Color Strategist Credentials From the Comfort of Your Own Home

deep dive into color training

Your Camp Chroma


Go Deep

By the end of this program you will have mastery of the following:

Seven Practical Applications

Accurately Identify a Color’s Hue Family within Seconds

Fearlessly Use Hue Family to Create Color Schemes – Including Whites and Near Neutrals

Proficiently Manage the Effects of Light on Color – Strategies for Color Shift – Special Bonuses Included

Skillfully Combine Different Colors of White

Creatively Make Unfortunate Color Choices Less Noticeable

Expertly Fine Tune Color – Use The Four Pillars of Color to Find the Colors You Want – FAST

Confidently Conduct Virtual Color Consultations

Hue Angle and Hue Families:

Definition of Hue and Hue Family

Where Does the Hue Family Notation Come From

How Hue Family Differs from Undertone

How To Determine Hue Family Without Measurements

Why 10 Hue Families and Where is Orange

Munsell Student Kit Exercises

And More

The Value Umbrella

Definition of Value

Where Does the Value Notation Come From



Light Reflectance Value (LRV)

Munsell Student Kit Exercise

And More

Chroma and Saturation

Definition of Chroma

Where Does the Chroma Notation Come From

Difference Between Chroma and Saturation

Munsell Student Kit Exercise

And More

Four Pillars of Color and Friends



LRV / Lightness




The Color Strategist Color Wheel

How To Tips and Tricks

Hue Families

Degrees and the LCh° Color Space

Color Temperature

What Color Belongs at the Top and Why

Tech Week – Get Your Expert On

How to Get a Hue/Value/Chroma/LRV Notation for Any Color

Why RGB Values Don’t Correlate to Hue Family

Color Muse Exercises

LRV Guru App Featuring LCh° Exercises – Special Bonus Free App Download

How to Organize Color Notations – Special Excel Spreadsheet Bonus Included

Know how to read these?

Color Training as easy as reading a clock-thermometer-compass

The Color Strategist Color Wheel is as clear and easy to use as a clock, thermometer or a compass!

You will use this AMAZING color tool to identify a color’s hue family and overtones within seconds!

. . .without ever touching a paint chip!


The Color Strategist Color Wheel

The World’s SMARTEST color tool and everyone should learn how to use it!


Based on Internationally Recognized Standards and Color Systems

Choose Extraordinary

The Logic of Color Theory

I am very pleased I took the Camp Chroma course. Lori explains color theory in a logical way and does not give up until you understand it. I look forward to the next class. ~Old House Guy, LLC, Course 1 Camper

Fantastic Job!

Thanks so much, Lori. You’ve done a FANTASTIC job. I’ve really learned a great deal. I am most grateful. ~Michael Foster

Camp Chroma

About Your Trainer

Lori Sawaya Color Strategist

Who me? (some background info)

It all started when I talked myself into a job for which I wasn’t totally qualified. Not many people were because it was the early 90’s and full color printers had just been released to the mass market – no one knew what was in store. What I did know was the art department where I worked was getting new computers and color printers. I wanted in.

Immediately I was obsessed with the color management aspects of my job. I was lucky because the training was best-in-class and equipment was state-of-the-art. I quickly learned how color really works and got to practice what I knew every day. After more than a decade in that job, I decided it was time to try something new. Inspiration came while we were building our first house.

Architectural Color Consultant was my new gig.

I’ve had my fair share of fun with color:

• Certified Architectural Color Consultant
• Recognized Authority on Color Order Systems
• Noted Expert on LRV (Light Reflectance Value)
• App Designer of LRV Guru™
• Inventor of SwatchRight™ Paint-Peel-and-Stick color sample decal
• Author of “Color Secrets Unlocked” Series
• Color Designer of the “Color Legends” palette including Haint Blue
• VP and Website Chair for the IACC-NA 2011-2013

Camp Chroma

Choose Extraordinary!


You will need to purchase the following prior to starting The Four Pillars of Color, Color Strategist Training Course :

The Munsell Interactive Learning Kit (Click to Purchase)

Color Muse Hand-Held Colorimeter (Click to Purchase) *my affiliate link

How To Register for the Course – Once you click the PayPal button, you’ll be taken to our secure PayPal checkout. After your payment is complete, you’ll be sent an email receipt. Then, your login information will be sent to the email you provide during PayPal payment about 24 hours before your designated course start time.

You will receive a new lesson every Wednesday for 8 weeks. Even if it’s a holiday, new modules will drop every Wednesday.

I encourage you to use the weekly Q&A call and the Facebook Group to stay connected.

I look forward to seeing you on the other side in Camp Chroma!



Lori Sawaya

Camp Chroma



Pricing for

Returning Campers

Email to Enroll


What I know for sure is anybody can learn how color really works.

Because I am a Color Expert, I’m able to break color down

into manageable steps and

make the “fancy” color terms easy

or everyone to understand.


Here’s the disclaimer part:

No promises or guarantees are express or intended.

The results you get are entirely dependent on your

personal commitment and efforts to

complete the online color training course(s), your experience,

resources, and other factors.

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The Land of Color Enterprises

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