Join other Campers who love color just like you!

You love color and have always wished you could find a way to turn your passion for color into a profitable business.

What if I told you there’s a way that only a select few have discovered?

Only insider color industry experts know this exclusive approach to color design.

Want to know what it is?

We can MEASURE color!

And you can learn this extraordinary, insider expertise in Camp Chroma.

Makes sense, right? You take measurements for everything else in the design plan like window treatments and furniture so why not measure color too? Quantifying how we perceive color sounds like it would be complicated but it’s not.

From The Art And Science Of Color To Its Practical Application

When you’re a Color Strategist, people expect you to know more about color than the average designer or consultant. In this course you build the foundational knowledge you need but I take it a step further and show you how these concepts have practical application in your business. Camp Chroma is different from what every other color training program has ever had to offer.

... how is it different?

You’re here because you want MORE.

You want to learn more than how to follow scripts and templates for color design.

I know you’re looking for someone to teach you the science of how color works and you’ve come to the right place. I will systematically teach you the fundamentals of classic color systems and color science in easy to follow, step-by-step lessons. You will learn practical methods to fine-tune how you make color decisions. My goal is to give you the knowledge you need to innovate independently. Convenience matters. Camp Chroma is an online, on demand color training program for color lovers like you.

Instruction includes:

Transcripts, Video Lessons

Hands-on Exercises Using
Benjamin Moore Colors

No Expiration Dates

PRACTICAL methods to fine-tune color specification!

Camp Chroma is a wonderful tool that rounded out my existing color knowledge. Coming from a fine art background, and currently a color consultant, my previous color education had been color theory, color psychology, physiology of human color perception, and years of experience in the field working with paint colors.

Camp Chroma added a new element that clarifies the properties that make up a color, and taught me practical methods to really fine-tune the specification process.  It has also given me a language – based on measurable elements of color – to use with my clients (many of whom are engineers, scientists, and accountants). They really appreciate that over my previous “artsy” lingo!

The video lessons are clearly presented and easy to use, and aside from being experienced and knowledgeable, Lori is a very encouraging cheerleader who is always accessible for a question or comment.  I’m a proud and happy camper!

Suzi Kades
4 Walls Color Design

There's more...

Every pixel in this course comes from best-in-class, credible resources.

Registration is open now.

Your Camp Chroma Course Kit ships upon enrollment.

Camp Chroma Course Kit






The Four Pillars of Color, Color Strategist Training Course is comprised of 8 modules. Start using the results from your training immediately. I’ve invested tens of thousands of hours into learning and testing theories about how color really works. But you don’t have to because I’ve distilled my 20 years of color expertise down into these 8 modules for you.

The course is self-paced, online, on demand, and never expires. Work at your own pace when and where it’s convenient. The only thing scheduled will be…

 Office Hours

Three benefits to office hours:

  1. Book to fit your schedule – daytime, evenings, and weekends.
  2. Cut down on back and forth emails.
  3. Anonymity. Some people are just more comfortable asking questions one-one-one.

You will also get access to the Camp Chroma Facebook Group where you can ask questions and talk about color any time.

The modules consist of videos, transcripts, downloadable PDFs, quizzes, and a range of exercises using the Course Kit and the Color Muse. Some modules have more than one video and are longer than others.

Here are all the exciting details about the course curriculum.


Agreeable Gray 7029 by Sherwin Williams


The reason why Camp Chroma is so extraordinary is because you will learn how color really works. I am holding nothing back.

For example, take a look at this Colorography for Sherwin-Williams’ Agreeable Gray. It illustrates hue family, value, chroma, and Light Reflectance Value, The Four Pillars of Color, which are the focus of this course.

These details about Agreeable Gray come from

professional color measurements.

Think of it as color DNA or a color’s fingerprint.

It’s objective and very different from

subjectively trying to

decipher paint color formulas

or guessing about undertones.


In this video I show you

how to find an ideal ceiling color

to go with Agreeable Gray…

using color data values

is a MUCH better approach than

playing the tweaking paint color formula game.

You Get This Cool Badge Too!

Stars indicate level of achievement.

Certified Color Strategist

The Color Training You Must Have in Order to Monetize Your Passion for Color

Let’s Talk About You

Who are you? Architect, Architectural Color Consultant, Color Enthusiast, Interior Designer or Decorator, Home Stager, Painter, Paint Store Pro, Contractor?

The strategies and tactics I’ve developed are simple, accurate, and most importantly easy to master. Whether you’re a beginner or seasoned pro, this is the ultimate color training.

I promise you, no prior experience with color is necessary. In fact, the less you know the better because that means you won’t have to unlearn any bad habits you may have picked up along the way.

If you’ve always thought there must be an easier way to get the color design results you want, you’re right, there is.

Categorizing color by hue family is the cornerstone of what we do in Camp Chroma. Color conundrums become instantly manageable if you understand that every color belongs to a hue family. Every single color, every near neutral like white and gray, belongs to a hue family.

Camp Chroma stands out from the crowd because the principles of classic color order systems, like Munsell, and the science of color measurement called colorimetry are its foundation.

Munsell is my favorite color order system because it’s streamlined and powerful. In fact, “Munsell is often considered, because of extensive documentations (some 3,000,000 colour judgments by 40 observers), as the standard against which other colour order systems can be compared.” Source – Colour Measurement: Principles, Advances and Industrial Applications, Edited by M. L. Gulrajani

Color Training Color Data Values Color DNA

And then there’s the brilliance of colorimetry. Colorimetry is the science and technology used to quantify and describe physically how humans experience color. When you understand how to apply this science to color specification for the built environment, you’ll understand how magical it truly is. It’s actually addictive. It’s my passion and it’s far too magical to keep to myself.

the art and science of color

This is about the art AND science of color

Here’s the thing about color measurements. That data doesn’t interpret itself. It requires a creative human linchpin.

Color Pro’s

You are that creative human linchpin! You are about to break out from the array of color consultants who all speak to color the same way. Establishing yourself as the go-to Color Strategist in your market is easy when you’re the only one with a fresh approach to color that’s backed by science.

Color notations define and describe the important parts of color which are hue, value, chroma, and LRV. But those notations don’t tell you what to *DO* with a color. A trained Color Strategist is needed to bring the colorimetric data together, analyze it, and then create a color design plan that is aesthetically pleasing.

Color Enthusiasts

Imagine how it’s going to feel to walk into that paint store or design center and know exactly what you’re doing. You will no longer be at the mercy of the staff behind the counter. No more trying to decipher colorant codes. No more throwing good money after bad on paint samples and custom tweaking formulas.

Color notations provide an incredibly useful framework for the naturally creative OR untrained eye; they bring organization, efficiency, and strategy to otherwise hyper-subjective, inconsistent, and chaotic methods for choosing color.

Choose Extraordinary

Finally! Science-based Color Training!

As a design professional, I was truly impressed with the color training I received from Lori Sawaya of Camp Chroma. This was my third training on color.

Finally, a color training program that uses the scientific method of explaining how color works based on an established color system that skips all the subjective talk about undertones that leaves everyone feeling confused. Color is complex and this training finally explains color data so you can make informed decisions based on the science, rather than on subjective opinion or color sense.

Lori is also a great and generous teacher who provides continuing support through her Facebook group page and ongoing group calls. I am confident now that I can bring a whole new level of expertise to help my client’s select great colors for their homes thanks to this training! Highly recommended!

Mary Ann Benoit
Northern Lights Home Staging and Design

A Fresh Perspective on Color

I have been hanging out at Camp Chroma this summer and discovered what everyone out there is calling an undertone is really an overtone. And it is measurable, not subjective. My eyes have been opened!

Terri Lind Davis
Interior Designer

Why take your color knowledge to the next level NOW?

Be Color Confident!

Imagine feeling so confident in your color know-how that you could talk about color with anyone, any time, any place. No need to memorize some silly script or fear a client will go off topic and ask color questions you haven’t rehearsed. At Camp Chroma you will learn key fundamentals of colorimetry so you can craft a rock-solid Color Point of View that’s prepared to tackle any color conundrum.

Be Color Tool Tech Savvy!

Imagine understanding how color apps and modern color tools work and using that know-how to streamline your color process. For example, have you ever wanted to create a portable palette of paint chips and tried to match fabrics or an existing wall color to a fandeck? Clumsy and not very accurate, right? At Camp Chroma, I show you a better way to work – you don’t have to just ‘eyeball’ it!

Be Extraordinary!

Speak Color Fluently!

Imagine having the vocabulary to clearly articulate your color vision to your architect, your clients, your painter, your builder or contractor, your significant other. You might know the right color as soon as you see it, but sometimes you have to explain to others WHY it’s the right color. At Camp Chroma, I teach you how to use spectral data to demonstrate why your color decisions are correct.

Turn Passion Into Expertise!

Imagine doing this for YOURSELF. It’s your time to finally satisfy your curiosity and do something you’ve always wanted to do – learn how color works. You can join other campers to talk color on our private Facebook page. Best of all, Camp Chroma courses are conveniently delivered to your inbox. You complete them at your own pace. No travel hassle or expenses.

The Four Pillars of Color Course

Hue • Value • Chroma • LRV

Color Strategist Training

Choose Extraordinary

Real Color Science in Digestible Bites

I’ve been very fortunate to have had two extraordinary color mentors with very different points of view. The first, way back in the 1980’s, was Joanne C. Day of the Day Studio-Workshop in San Francisco, a school for decorative painters. From Joanne, I learned basic design and color theory and how to mix paint and glazes using Benjamin Moore paints, Cal-Tints, Japan paints and chemicals to create extraordinary finishes using a wide variety of materials, tools, and techniques.

But there remained huge gaps in my knowledge of color that I kept trying unsuccessfully to fill, until one day I found Lori Sawaya and the Land of Color. I read everything. More than once. But it didn’t all come together until Lori created Camp Chroma and I was able to systematically learn the basics of real color science in digestible bites and apply that knowledge to my work.

Lori has a gift for teaching and a no-fault, encouraging approach. She explains things clearly and is patient and good-humored. It does take a little work for everything to click, but when it does, the feeling of confidence you have in your color recommendations is well worth the effort to acquire it.

I highly recommend Lori Sawaya and Camp Chroma Online Color Training and look forward to continuing my studies as future modules become available.

Sandy LeRoy
Sterling Property Services

Online Color Training


No Hotels • No Airport Security

No Expensive Plane Tickets • No New Wardrobe

Earn Color Strategist Credentials From the Comfort of Your Own Home

deep dive into color training

Your Camp Chroma


Go Deep

Video Lessons | Transcripts | PDFs

By the end of this program you will have mastery

of the following:

Seven Practical Applications

Accurately Identify a Color’s Hue Family within Seconds

Fearlessly Use Hue Family to Create Color Schemes – Including Whites and Near Neutrals – Special Bonus “The Color of White” Module.

Proficiently Manage the Effects of Light on Color – Strategies for Color Shift – Special PDF Bonus Included

Skillfully Combine Different Colors of White

Creatively Make Unfortunate Color Choices Less Noticeable

Expertly Fine Tune Color – Use The Four Pillars of Color to Find the Colors You Want – FAST

Confidently Conduct Virtual Color Consultations

Know how to read these?

Color Training as easy as reading a clock-thermometer-compass

The Color Strategist Color Wheel is as clear and easy to use as a clock, thermometer or a compass!

You will use this AMAZING color tool to identify a color’s hue family and overtones within seconds!

. . .without ever touching a paint chip!


The Color Strategist Color Wheel

The World’s SMARTEST color tool and everyone should learn how to use it!

The Color Strategist Color Wheel

Based on Internationally Recognized Standards and Color Systems

Choose Extraordinary

The Logic of Color Theory

I am very pleased I took the Camp Chroma course. Lori explains color in a logical way and does not give up until you understand it. I look forward to the next class.

Ken Rogenski
Old House Guy, LLC

Fantastic Job!

As a pianist teaches students the art/science of music, Lori teaches her students the art/science of color. As an experienced color strategist, her lessons, handouts and exercises are invaluable. I’ve learned so much from this course and cannot wait for the next one! Thanks so much, Lori. You’ve done a FANTASTIC job. I’ve really learned a great deal and am most grateful.

Michael Foster
Interior Designer


About Your Trainer

Lori Sawaya Color Strategist

Who me? (some background info)

Hi. I’m Lori Sawaya. I’ve been an architectural color consultant since 2004. I began my career in color more than 25 years ago as a graphic designer. It all started when I talked myself into a job for which I was not totally qualified. Not many people were because it was the early 90’s and full color printers had just been released to the mass market – no one knew what this new era of color had in store. What I did know for sure was the art department where I worked was getting new systems and color printers and I wanted in.

Immediately I was obsessed with the color management aspects of my job. I was lucky because the training was best-in-class and equipment state-of-the-art. I quickly learned how color really works and got to put my hard-earned color expertise into practice every day. After more than a decade in that job, I decided it was time to try something new. Inspiration came while Al, my husband, and I were building our first house.

Architectural Color Design and Specification was my new gig. It didn’t take long for me to notice gaps in the color information and tools that existed in the architectural coatings space. It was glaringly obvious to me that what was missing was a user-friendly and easily repeatable system for objectively defining, describing, and categorizing color.

In 2016, I decided to do something about that gap and launched Camp Chroma, an online color training program. I teach people about classic color order systems that are near and dear to my heart, like Munsell, and how easy it is to quantify how we perceive and experience color using simple hue/value/chroma and LRV color notations. (A notation is like a bio for a color.)

At Camp Chroma you learn how to practically apply this extraordinary expertise to color specification for the built environment.

I’ve had my fair share of fun with color:

• Certified Architectural Color Consultant
• Recognized Authority on Color Order Systems
• Noted Expert on LRV (Light Reflectance Value)
• App Designer of LRV Guru™
• Inventor of SwatchRight™ Paint-Peel-and-Stick color sample decal
• Author of “Color Secrets Unlocked” Series
• Color Designer of the “Color Legends” palette including Haint Blue
• VP and Website Chair for the IACC-NA 2011-2013


Choose Extraordinary!

How To Register for the Course – Click the Buy Now button. You will receive an email shortly after outlining next steps.

For example, we need your shipping address to send your Camp Chroma Course Kit.

The course is online and on demand. Work at your own pace.

I encourage you to take advantage of my office hours and the Facebook Group to stay connected.

I look forward to seeing you on the other side in Camp Chroma!



Lori Sawaya




Buy Now


Terms & Conditions


What I know for sure is anybody can learn how color really works.

Because I am a Color Expert, I’m able to break color down

into manageable steps and

make the “fancy” color terms easy

or everyone to understand.


Here’s the disclaimer part:

No promises or guarantees are express or intended.

The results you get are entirely dependent on your

personal commitment and efforts to

complete the online color training course(s), your experience,

resources, and other factors.

©Copyright 2018

The Land of Color Enterprises

Contact Us • Terms & Conditions